The uncertainty inherent in today’s market requires a new level of sophistication when it comes to your pricing strategy. Many organisations are operating in a highly inflationary environment, where price rises are commonly driven by cost increases. However, this overlooks the importance of a value-based approach to pricing, which has the potential to significantly increase revenue while minimising churn.
Written in partnership with PepTalks and Pearson Ham Group, this white paper is backed by a survey which was circulated to 350 private equity-backed CEOs, with all data collected in the first quarter of 2023.
It outlines six key steps to successful pricing implementation that will allow business leaders to maximise the benefits of a price increase while effectively mitigating accompanying risks.
Fill out the form below to download the full guide and enhance your knowledge on how to implement effective pricing strategy in uncertain market conditions…