Alan Maynard

CFO, Simply Sustainable


I am currently CFO of Simply Sustainable, a global management consulting firm, focusing on ESG and sustainable business, which received investment from Agathos in December 2022.

I have worked on both sides of the private equity fence, having spent more than twelve years working as a Partner and Finance Director at Darwin Private Equity. I then became Chief Development Officer at NEC Group, the UK’s leading live events business, with world-class expertise in venue and destination management, which is backed by Blackstone. My previous role was CFO of Jeffreys Henry, providers of accountancy, audit, tax and advisory services, backed by Tenzing.

Earlier in my career I worked at the Principal Finance Group at Nomura, where I was involved in high profile acquisitions including William Hill and AT&T Capital. After a stint as Corporate Finance Director at Permira backed Travelodge, I became CFO of RBS Equity Finance backed Expamet International, an industrial products group, which we turned around before selling the individual business units to realise a successful profit.

I think I can add value to PepTalks members around their understanding of the private equity playing field and the playbook for creating and realising value within a typical leveraged buyout structure.

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