Ben Hitchcock

CMO, MyZone


I am currently Chief Marketing Officer at BGF-backed MyZone, a fitness tech firm that specialises in wearable fitness technology for the business to business activity and wellness markets.

I was previously CMO at Absolute Collagen, where I joined the board in 2021 following investment in the business by Livingbridge. My entire career has been in PE-backed businesses and I’ve experienced five transactions (four high growth and one turnaround) – the most recent being the successful sale of Riviera Travel by Phoenix Equity Partners to Silverfleet Capital.

My background has tended to be with smaller businesses in the earlier stages of their brand journey, and three of them (by accident) have had Founder involvement, which has added a really interesting dynamic.

I’d be very happy to help PepTalks memberschew the fat, or better understand how to leverage marketing as a value driver.

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