David Kassler

CEO, Tag


I am David Kassler, CEO of Tag, a global omnichannel digital content production company. I became CEO of WilliamsLeaTag after it was carved out of Deutsche Post DHL Group by Advent International in 2017. We successfully sold Tag, the larger division, to the leading global marketing agency Dentsu in 2023 for 20x EBITDA, and I remain there as CEO. 

I have more than two decades of experience in PE, initially as Operating Partner at PE house Terra Firma, where amongst other roles I was Chairman of Tank & Rast – one of Germany’s largest retailers and achieving Terra Firma‘s highest ever returns on a deal. Subsequently I worked as a PE-backed CEO: I was CEO of EMI Music while it was backed by Terra Firma and later became CEO of Deluxe International (owned by MacAndrews and Forbes) and then WilliamsLeaTag.

I look forward to supporting PepTalks members with:

  • Navigating your business through tough conditions
  • Team changes and strategy alignment
  • Preparing for a trade exit 

David's Content


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