Graham Donoghue

CEO, Sykes Holiday Cottages


I am CEO of Skyes Holiday Cottages, a multi-brand holiday group with market-leading technology, service and products. After joining Sykes in 2016, following an investment from Livingbridge, I set about increasing Sykes’ property portfolio, successfully acquiring 20+ regional UK brands into the Sykes family, and expanded the business internationally by investing in New Zealand’s leading holiday rental firm Bachcare. In 2019, I secured fresh investment from Vitruvian Partners with an EV of circa £400m, delivering a 9x return for Livingbridge, who re-invested. In 2022, we completed the transformational acquisition of Forest Holidays, which has diversified our product range and added UKCaravans4hire to our family, taking our total portfolio to over 31,000 units of accommodation.

I try to support PepTalks members with value creation planning, developing their exit story, building a winning team and creating a high performance culture.

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