Ian Filby

Chair, Joules & Pendragon


I am Ian Filby, Non-exec Chair of both Pendragon, one of the UK’s largest motor retailers, and British lifestyle brand, Joules.

Previously, I was CEO of DFS, which I joined in 2010, soon after Advent International had invested. Over the subsequent few years, we strengthened the business’ position as the UK’s leading upholstery retailer through multiple brand acquisitions and partnerships. In 2015, we took DFS through an IPO.

Prior to DFS, I spent almost 30 years at Alliance Boots, where my most recent roles were Retail Brand Development Director and Trading Director, when the business was backed by KKR.

I will be sharing insights with PepTalks members on:

  • Significantly increasing market leadership in both online and physical stores
  • M&A best practice
  • The IPO process.

Ian's Content

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