Joe Garrood

CCO, Whitbread


I am currently the CCO of Whitbread, the UK’s largest operator of hotels and restaurants, listed on the London Stock Exchange.

Prior to this, I spent five years at PureGym, the UK’s leading fitness operator and the second largest in Europe, where I held the role of Group Commercial Director and later Chief Commercial Officer. PureGym has been backed by the large cap PE houses Leonard Green since 2017, and KKR since 2021. As CCO, I oversaw commercial management, insight and analytics across the Group which covers 5 countries. I also had direct oversight of PureGym in Switzerland.

I entered executive management following a number of years in mid-market private equity, where I worked on over ten transactions at ECI, a leading mid-market UK investor. This involved completing new deals, and then working with the management team to address growth and change initiatives to deliver greater returns. Before private equity, I was a management consultant advising a range of corporate and private equity clients on strategy and due diligence.

I help PepTalks members to navigate the commercial challenges that accompany private equity ownership and advise on value creation initiatives.

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