I was most recently a Director at NorthEdge, working across the portfolio to support management teams. I bridged the gap between investors and operators, helping leadership teams translate strategy into clear, actionable plans to drive successful exits.
During my time at NorthEdge, I worked across both high-performing and underperforming businesses, supporting value creation planning, commercial strategy, and repositioning for exit. I was involved in accelerated and pre-emptive sale processes, helping deliver transactions within compressed timelines, as well as supporting refinancings to improve capital structures and create optionality ahead of exit.
Prior to this, I was CEO of East Coast Concepts, a NorthEdge-backed hospitality business. I led the company through significant disruption, including the loss of a key trading site and COVID, and ultimately delivered a sale to an investment group led by The Cairn Group. The transaction preserved over 250 jobs, transferred all sites and brands, and ensured continuity of the business as a going concern.
I originally joined East Coast Concepts as CFO, where I built the financial and operational infrastructure required to scale the business.
I support PepTalks Members by helping with:
- Translating PE expectations into clear, actionable value creation plans that link strategy, operations, and financial outcomes
- Preparing businesses for exit by building a compelling equity story
- Supporting CFOs in navigating complex stakeholder dynamics across investors, CEOs, and boards