Kate Cox

CMO, BrightBid

BIO

I am Kate Cox, I have spent seven years as a Chief Marketing Officer in three different private equity funded tech companies, where I Iooked to use marketing to scale the business prior to exit.

I joined Host Europe Group in 2015, pre-exit to GoDaddy in 2017: a business that grew from €450m to $1.8b under Cinven’s ownership. I was part of the integration team at GoDaddy, seeking to drive revenue and cost synergies from the acquisition alongside the private equity investors: Silverlake and KKR. I then spent three years at Moneypenny growing the business in the UK and US working with ECI Partners as a minority investor.

Currently I am CMO at BrightBid.com, an AdTech scale-up looking at global expansion in the use of AI and automation for Google Search – as this was a key lever of growth at all three of my previous roles.

Using my experience, I support PepTalks members on:

  • How to manage senior stakeholder engagement in new marketing programmes
  • The ways marketing and sales can drive profitable revenue growth

Kate's Content

 

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