Lars Pedersen

CEO, nShift


I am Lars Pedersen, CEO at nShift, a cloud delivery management solutions provider backed by Francisco Partners and Marlin Equity Partners. I also chair MaxContact, the cloud-based customer engagement platform (backed by FPE), and until recently, chaired Xena Networks, which is backed by Maj Invest and successfully sold to Teledyne Technologies in October 2023.

I was previously CEO of two different FPE Capital backed businesses, Creditcall and Questionmark, achieving successful trade exits at both.

I have held senior roles at tech companies across a variety of sectors including EdTech, Fintech, Wireless, Telecommunications, Offshore, Defense & Security, and Marine Research.

I help PepTalks members through my experience of:

  • Expanding SaaS businesses internationally
  • Multiple exit transactions

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