Steve Richards

CEO, Parkdean Resorts


I am Steve Richards, and since 2019 CEO of Parkdean Resorts, the UK’s leading operator of static caravan, lodge, cabin and glamping holiday resorts, acquired for £1.2bn by Canadian PE firm Onex Corporation in 2017.

As an executive I have spent 30+ years working with FSTE 100 and private equity companies in the branded multisite consumer sector, holding several CEO roles in various large scale private equity-backed companies, including pubs, nightclubs, branded hotels and casual dining restaurants. As such, I have been involved in several successful exits, including secondary buyouts and trade sales, and complex refinancing processes. As a NED, I’m President of UK Hospitality, the sectors’ trade body, and have also helped various early-stage SME’s most recently Arc Inspirations, the premium bar group, which was successfully sold to BGF in 2022.

I hope to support PepTalks members with:

  • Value creation
  • Brand digitalisation planning
  • Growing multi-site businesses through targeted M&A
  • ESG and its importance for a successful exit

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